Develop Your Strategy
Before launching a new marketing campaign, or improving an existing one, there’s a few strategic questions you’ll need to address:
- How should you position your service offering inside the mind of your prospect?
- How much should you charge?
- What untapped market segment can you take control of and dominate?
- Where do you want your business to be in 12mths? 5yrs? 10yrs?
- Have you mapped a comprehensive marketing funnel from beginning to end?
- How will you differentiate your brand so you’re not perceived as a commodity?
8 out of 10 businesses fail. In almost every case, it’s because they don’t invest in exploring these questions.
Generate More Leads
We like to think of lead generation as a faucet we turn on and off as needed. There’s no shortage of leads. There’s an overabundance. We can set up a paid marketing campaign now, and you’ll see a flood of visitors to your site by this time tomorrow.
The question is which lead generation channel is best for your business, at this point in time?
Convert More Sales
Every one of us is hard-wired to maximize pleasure and minimize pain. So your success rate for converting a qualified lead, to a paying customer, is entirely dependent on how well you meet their psychological needs.
Using brain science, we’ll help you understand your market’s core motivators and “action triggers”. Applying these insights will decrease your maybes and increase your yesses.
Nurture Your Prospects
You don’t ask someone to marry you on the first date. It’s weird. It’s pushy. You need to feel each other out. Determine whether or not your values align. It’s a process of education. Exactly the same in business. Sure, there’s some who are less selective than others, and we’ll capture those people in the conversion stage above. But, for the vast majority of leads, they’ll need to be nurtured over time. Structured nurture campaigns are 4x – 10x more effective than the typical broadcast campaigns most businesses are using.
Multiply Your Customers
“Viral marketing” seems to be the buzzword of the day. Few do it well. A cat picture with a funny quote and oversized image of your logo, is not going viral. But, get it right, and customer virality holds tremendous leverage. Hotmail and Dropbox hit a home run with their viral techniques. The best way we know to multiply your customers in a big way, is by strategically deploying a well-crafted referral system. Some of our clients generate 80%+ of their business through referrals.
Productivity is achieving the desired output in the least time. Efficiency is achieving the desired output with the least effort. Marketing automation facilitates both. If we were to walk into your businesses tomorrow and carry out our NeuroSystems Audit, we’d likely find a huge amount of wasted capital – both financial and human capital. With a sound business structure in place, marketing automation typically produces revenue growth of 22% – 76%.